Master the intersection of hard data and deep empathy to uncover actionable insights and design innovative products that truly resonate with your users.

How can we design buildings that genuinely put people first? This course explores how clear design intent, evidence-based decision-making, and a focus on real-world impact can transform the spaces we create. Participants will examine the value of mixed-methods research — combining quantitative and qualitative, as well as subjective and objective data — to reduce bias and better understand people’s needs, behaviours, experiences, and the ways buildings affect occupants. The session also introduces a whole-person approach to design, addressing not only physical health, but also mental, cognitive, and social wellbeing.
By the end of the session, participants will have a clearer understanding of how these approaches can reduce bias in design and reveal the often-overlooked ways buildings influence people’s lives. Practical tools and techniques will be shared for immediate application in projects, leaving attendees better equipped to design with both intention and measurable impact in mind.
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Research & Insights Lead | Associate | Arcadis
Dr. Helia Taheri is an award-winning researcher, speaker, and the Research & Insights Lead at Arcadis, leading mixed-methods human-centric research across global projects. Bridging academia and industry, and grounded in place attachment theory, neuroarchitecture, and wellbeing research, she translates human experience into evidence-based design strategies. Like a hummingbird, she pollinates across fields and sectors—bridging silos, empowering voices, and sharing insights that help people flourish, yielding meaningful, impactful buildings and cities that improve lives, strengthen organizations, and benefit our beautiful planet.