Discover innovative spatial design strategies that transform the modern office into a magnetic destination where employees naturally want to connect, collaborate, and thrive.
The modern office is no longer just a place to work — it must be a destination employees actively choose to return to. As hybrid work reshapes occupancy patterns and employee expectations continue to evolve, organisations are rethinking how workplaces support collaboration, culture, wellbeing, flexibility, and long-term business performance.
This session explores how architects can design workplaces that truly “earn the commute” through experience-led strategy, evidence-based planning, and adaptable spatial design. Moving beyond traditional office models built around fixed headcounts and static space ratios, the webinar examines how workplaces can simultaneously perform socially, digitally, operationally, and environmentally.
Attendees will learn how to translate changing business needs into resilient, future-ready workplace solutions that enhance employee experience while delivering measurable value from real estate investment. Practical insights will cover behavioural design, workplace analytics, portfolio strategy, sustainability integration, and flexible planning approaches that help organisations adapt with confidence in an increasingly fluid work environment.
Key Topics Discussed:
Strategist · Designer · Change Manager | The Flow
Muriel Altunaga is a workplace strategist, designer, and change consultant with over 20 years of experience helping organisations shape environments that support people, culture, and performance. With a background in architecture, she brings together spatial thinking, business strategy, and user insight to create workplaces that are both effective and engaging. Muriel has worked across sectors and geographies, including with CBRE, design practices, and client organisations. Her integrated approach combines workplace strategy, design development, and change management into a single, cohesive offer—tailored to each organisation’s goals. Whether leading hybrid work strategies, developing workplace standards, or supporting complex change programmes, Muriel focuses on aligning space with behaviour, purpose, and culture. She has worked extensively with universities, government bodies, and global corporations, delivering everything from pilot schemes to portfolio-wide initiatives. Muriel collaborates with a trusted network of seasoned professionals who are brought into projects based on their relevance and value at key stages. Together, they bridge the gap between strategic planning, design, and change management—offering clients a tailored, end-to-end approach.
